On Building a House of Brands
With Kelsey Sheofsky, Shelter Co.
Kelsey Sheofsky is the powerhouse leader behind the experiential outdoor event production company, Shelter Co. They are the ‘OG’ in glamping, but with less dirt. Actually, none at all. Shelter Co has produced large scale music festivals, outdoor weddings, corporate retreats for Fortune 500 companies (like an unreal solar eclipse celebration for Virgin Galactic, in the middle of a cow pasture). Kelsey owns the company with her husband, Mike, and chats all about what that dynamic is like day-to-day. Shelter Co has big plans on the horizon, and has always been able to identify a gap in the market for the things *they* would want to buy as consumers, and found a fresh, cool way to deliver.
“We have this one event we do every year, a big corporate retreat, and we could not find any companies that had 30, matching sofas that were modern and cool for seating in the main event tent for the conference. So we, you know, had them made,” Kelsey said.
Well if that isn’t R&D in its finest form, I don’t know what is. During our time together, Kelsey chats about the release of Shelter Co’s insane retail furniture + lifestyle line, called The Get Out. And, she dishes on Shelter’s exciting venture in the Russian River Valley called River Electric, that combines the best of events in one spectacular spot.
“I really love the process. I like working. It’s not even really about the end product for me necessarily. I like problem solving. A lot. I like the challenges that come with the different projects we have, and making people happy,” she notes. And I really appreciate that in a fellow event professional. Kelsey is a ‘Mrs. Fix-It’ for sure. But don’t take my word for it. You’ll have to listen into our conversation!