Adapting in the Events Industry
With Patrick J. Clayton, Owner of Patrick J. Clayton Productions
It’s no secret that event industry professionals were thrown for a loop in the last few years. Between navigating the emergence of the pandemic to adapting to state rules, regulations, and various comfortability levels, my friend Patrick Clayton inspires me to forge ahead and think big picture.
On this episode of End of the Night, I’m thrilled to have Patrick Clayton, Founder and Owner of Patrick J. Clayton Productions — a full service event design and production company based in New York City. Born and raised in a family that had years of retail experience, Patrick grew up studying store design and window displays and shares how that experience plays a huge role in his approach today.
Patrick shares his philosophy around creating those tangible moments to appeal to the senses, which certainly has applicability for many creatives in our industry. “You might see a window from across the street and you’re like, “Wow. I’m going to go look at that. When you’re up close, you see a tiny piece of jewelry or accessory, and then you stand at the window display for 10 minutes looking at all of this merchandise. It really is an experience.”
Patrick also graciously shares his principles around branding and artistic identity and a few comical opinions on gender reveal parties.
If you’re looking for a laugh, you’re in luck. This episode is one you won’t want to miss.